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SCALE Conference
  • Home
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  • Registration
  • Travel Info
  • Agenda
  • Contact Us
  • Sponsors
  • Past Conferences
    • SCALE Conference 2024
    • SCALE Conference 2025

Agenda

2024 Agenda Details

​Conference events will take place at Saint Louis University's Il Monastero (3050 Olive St., St. Louis, MO 63103).

Download the digital program here. 

Click the session title for more information. 
Fri., Feb. 23
Sanctuary
St. Louise 
1:00 PM
Registration / Check-in
Registration / Check-in
2:00 PM
Mind, Body, Soul (The HeART of Business)
Muhammad "Mvstermind" Austin | Musician / Entrepreneur,  Mvstercamp / STL CITY SC
    
3:00 PM 
From Process to Performance: The Business of Dance - Emily Haussler, RESILIENCE Dance Company
Elevate Your Impact: Crafting a Compelling  Elevator Pitch - Lewis Sheats, Chaifetz Center for Entrepreneurship   
4:00 PM
BREAK
BREAK
4:15 PM
​Union Panel - 
​- United Scenic Artists Local 829 (USA)
- Screen Actors Guild and the American Federation of Television and Radio Artists (SAG)
- American Federation of Musicians (AFM)
- International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada (IATSE)
​ArtTech Panel: Bringing the Arts and Startup Communities Together
5:30 PM 
Kickoff Excursion 
  
Sat., Feb. 24
Sanctuary
St. Louise
St. Cabrini
8:00 AM
Registration​ / Check-in
​Registration​ / Check-in
​​Registration​ / Check-in
9:00 AM
Breakfast and Plenary session - ​Artist INC What Works
  
  
10:30 AM - 11:15 AM
Integrating AI in Creative Entrepreneurship: Ethical, Legal, and Future Implications - ​Joseph Reimann Weber and James Hutson, Lindenwood University
“Pivoting is Pivotal” - JerMarco Britton, Musician & Art Advocate
“Using Your Art to Raise the Social Consciousness” - 
Tracy Stanton, International Spoken Word Artist / Community Organizer, Tracy (T-Spirit) Stanton LLC & Freedom Community Center
11:15 AM - 11:25 AM
BREAK
BREAK
BREAK
11:25 AM - 12:15 PM
​Making Your Business Official - Did you forget Something? - Paul E. Petruska, UB Greensfelder
​Record Keeping for Creatives - Sue Greenberg, VLAA
Understanding Your Community: Strategies for Success and Relevance in 501(c)(3) Arts Programming - Travis Lewis , Jazz St. Louis  
12:30 PM - 2:00 PM ​
Lunch and Roundtable discussion
Table Hosts: 
- Ellie Scott, Bayleaf Consulting
- Hayley Johnston, Chaifetz Center for Entrepreneurship ​
 - UMKC 
​- Millikin University 
2:00 PM - 3:00 PM
Legal Considerations - Mike LaBozzetta, Faro Law LLC
“Traditional” Career Paths with an Arts Background - Kevin Ginty, Tyler Merkle, Travis Lewis, Jesse Garcia ​
The Value of Fluidity: from personal work to professional success - Chris Ryan, Once Films & STL.org
3:00 PM - 4:00 PM
​Uniquely You: Marketing Your Personal and Company Brands - Holly Reardon, Hapacity Marketing ​
Financial Tips for Artists - Michelle Hand, Volunteer Lawyers and Accountants for the Arts   ​
 
4:00 PM - 4:15 PM
BREAK
BREAK
BREAK
​4:15 PM - 5:30 PM
Pitch Competition & Closing Remarks